TikTok is one of today’s most influential social media platforms. Its algorithm keeps users engaged through an endless stream of short, visually driven videos, creating an environment of passive consumption. Personal experiences are commodified and monetized in a continuous cycle of fragmented and often superficial content.

In my research, I went ‘undercover’ on TikTok to explore how easily the algorithm can lead to radicalization and how user input helps shape that process. I interpreted these findings through Guy Debord’s Society of the Spectacle.

This installation links Debord’s theory to TikTok’s algorithm, offering a critical reflection on how images and technology influence our perception of reality. The randomly generated collages invite viewers to reconsider their own relationship with visual media.

Using a slide projector—an outdated yet symbolic device—highlights the shift from analog to digital image consumption, while underlining the persistent power of visual culture. The work encourages active reflection on how media shapes our world.